Responsibility

Diana Freeland Diana Freeland

The Science of Hiring

If you want to know about a company’s culture, look at the last people they hired. More than anything, a company’s culture is built on the backs of the people who work there — that foundation begins with hiring. You can institute as many HR protocols, mission statements and company values as you want, but if you haven’t established a strong employee base with people who respect and believe in your business, you don’t stand a chance. To iVenture, our company culture is much more than a throwaway…

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Responsiblity Diana Freeland Responsiblity Diana Freeland

APPrise Mobile: Lessons from Change

At the end of 2017 I joined a small mobile communications technology company called APPrise Mobile. The company had been around for about six years but had spun out of another firm with which it was still sharing physical office space. Poised for growth and ready to move into its own office, there was a clear need to simultaneously evolve an existing culture and essentially develop a new one. 

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Responsibility Diana Freeland Responsibility Diana Freeland

Hollister Construction: A Culture of Ownership

Hollister Construction is made up of 165 teammates, all passionate individuals who not only bring their own individuality, culture, charm and experience but also strongly believe in Hollister’s core values. We formulated our own core values based on attributes displayed by our teammates that best represent Hollister. What is it about them that makes them special? What adjectives best describes them?

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Diana Freeland Diana Freeland

Jetco Delivery: Creating a Just Culture

As the CEO of Jetco Delivery, a freight and logistics company based in Houston, Texas, I’ve been fortunate to work alongside my team to create our Driving to Perfection (D2P) culture, which puts safety, accountability, communication and respect above all else. D2P is a way of life and one that our team embraces.

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